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Why MobiChange?

Submitted by Gaurav Mishra on November 18, 2008 - 11:46pm
Gaurav Mishra's picture

Even as the ubiquitous use of mobile phones bridges the digital divide between the developed and developed countries, another digital divide — digital divide 2.0 — is opening up between the haves and have-nots. Digital divide 2.0 is not about access to communications devices; it is about the ability to leverage the power of group-forming social technologies to collaborate with others, self-organize into grassroots communities and create crowd-sourced content that is relevant for these communities.

Most of the present mobile social networks are aimed at high-end users with feature-rich, location-aware smartphones and are inaccessible to most mobile users in emerging countries, in terms of both affordability and usability. A mobile social networking platform for emerging Asia and Africa needs to be designed to be accessed almost exclusively by $50 mobile phones via intuitive, lowest common denominator, multi-lingual voice and text message based menus.

MobiChange will be the first social networking experience for millions of mobile phone users who have limited ease with English and use a $50 mobile phone as their only computing device. It will allow them to do some of the things we take for granted on social networks — meeting new people with common interests, benefiting from new opportunities for learning and earning, even sharing their own knowledge and skills with others.

Its open-source code base will be developed on the basis of extensive ethnographic research amongst mobile phone users and non-profits in developing Asia and Africa to ensure that its multi-lingual voice and text message based user interface is intuitive even for first time mobile users and its functionality addresses real problems in their everyday lives.

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About MobiChange

MobiChange is a work-in-progress open-source, multi-lingual mobile social networking platform, accessible by voice and SMS, designed to support local communities and help mobilize social change.

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